The Sunshine Act programme requires manufacturers of healthcare devices or medicines to track payments to physicians. Non-compliance with this legislation – known as the Sunshine Rule under the Bribery Act in the UK – can be expensive with financial penalties in the hundreds of thousands. But compliance is hard. Tracking payments, with the right data and reconciling with physician contact records requires a huge admin effort.
None more so than because there’s a large range of payment types that must be tracked, from food and drink, consulting fees, contributions to charity, speaker engagements and more.
So what better way to simplify compliance than tracking payments in an expense management system powered by your CRM system? Your physician contact information is already managed in your CRM, and with SalesTrip, any Sunshine Act-related payments can then be logged against that exact contact record in Salesforce.
Using SalesTrip on Salesforce means that when it comes to submitting annual data to the CMS, it’s all available at the click of a button, in pre-configured reports. No need to find and reconcile siloed data from multiple systems, managing Sunshine Act compliance has never been easier.
Here’s a short overview of how you could use SalesTrip for Sunshine Act compliance.