Tomorrow would have been Salesforce’s annual London World Tour.
One of the highlights of our year, we first launched SalesTrip to the Salesforce community last year, even going so far as to win the AppExchange’s renowned DemoJam.
Fast forward 12 months and the very venue we were expecting to join 10,000 other people at is now a temporary NHS Hospital. The NHS Nightingale Hospital is housed in the ExCel London convention centre built in response to the COVID-19 pandemic. But instead of playing host to Salesforce’s Trailblazer community this week, it’s on standby to treat patients. It’s truly unfathomable.
In light of the pandemic, we’ve all been adjusting to doing business differently. We still believe meetings matter. Nothing beats an in-person connection, but for now we’re doing it via a screen. And rightly this means being unable to take SalesTrip around the world. From London to Atlanta to San Francisco to New York, we’ve loved meeting professionals from all types of businesses and in all sorts of roles.
So although we’re sad not to be able to do this for the foreseeable future, we are exceptionally thankful to be part of such an extraordinary community. But who is Salesforce?
The world’s leading enterprise cloud system
Salesforce is a cloud computing service as a software (SaaS) company that specialises in customer relationship management (CRM). It was founded in 1999 by former Oracle executive Marc Benioff and Parker Harris. The idea was simple: build a customer relationship management (CRM) system, delivered entirely online as a service.
This was when most technology solutions were hosted on a company’s own servers, often taking months and years to install, not user friendly, and costly. Building a system from the ground up in the “cloud” would mean companies of all sizes could deploy it with ease.
It’s this same cloud platform that any company can build on, providing a variety of applications for businesses to better connect to their customers. This is what SalesTrip did and organisations now benefit from better insight into what spend is required to acquire these very customers.
Over twenty years later, Salesforce has grown into the fifth-largest software company in the world and helps over 150,000 companies globally.
Why companies from start-up to enterprise choose Salesforce
It’s easy to use
Salesforce is as easy to use as calling an Uber. You can log in from anywhere, on any device and view key business data whenever you want.
It’s a multi-tenant platform
All users no matter the application share the same infrastructure and instance of the software. This means automatic updates are made to the platform while keeping all data secure. You get the latest and greatest features, there are no painful upgrades to go through.
It works for your business
Out of the box, Salesforce has everything you’d need. But every business is different and its configurability is key. Individual businesses can configure the system to work how they want it to. So whether you’re an e-commerce business or a not-for-profit, you can use the platform across your business the way you need to. No coding or costly customisations required.
It has thousands of apps to run your whole business with
Salesforce’s AppExchange has thousands of useful, secured and verified applications to help you run your business on one single platform. Think finance and accounting, HR, professional services automation in addition to your expenses management and travel systems.
Report on anything, in real-time
Salesforce offers a powerful suite of reporting tools that help save time, money and allow you to make data-driven decisions that your business demands. The reporting capabilities of Salesforce are customisable, in real-time and offer key actionable insight.
It’s mobile-first – if you that’s what you need
Salesforce was one of the earliest companies to introduce the concept of a dedicated mobile app. Even if you’re out of the office, you can realise the full potential of the platform on your phone.
Salesforce’s Philanthropy Cloud is the company’s way of giving back to society as nonprofits can streamline their operations with it at a much lower cost. They were also the pioneers of the 1:1:1 model. 1% of time spent in the community volunteering, 1% of product donated and 1% of profits given back in grants.
If you want to learn more about Salesforce and how it can help you to run your business including with the likes of SalesTrip’s expenses management app, head to Salesforce.com or visit the AppExchange.