“London calling to the faraway towns, now war is declared and battle come down”
Okay, The Clash may have bragging rights to London Calling for a mere 40 years but London’s Calling – the Salesforce community event – is one of the highlights of my year. And yes, over Dreamforce.
I’ve talked before about how I taught myself Salesforce, becoming one of their early Certified Technical Architects, and eventually co-founding the largest Salesforce consultancy in Europe at the time. And even though those development days are well behind me now, as CTO of SalesTrip, I’m still firmly entrenched in their 10 million-strong world. So London’s Calling is a great opportunity for me and my team to connect with this ever-growing group of professionals.
The not-for-profit event is organised, run, and delivered by some of the UK’s best Salesforce admins, developers and architects – no coincidence that I regard it highly. Francis Pindar, Kerry Townsend, Todd Halfpenny, Louise Locke and Amanda Beard-Neilson are some of the brightest minds in the industry and they have unique insight into making these events a worthwhile day away from the office. You can find more details about the event here.
But back to that famous song. In Salesforce land, ‘war is declared’ in the form of their renowned DemoJam competition and I’m privileged to be crossing those battle lines at London’s Calling this year. For those of you that don’t know, Salesforce DemoJams are live battle-style events where solution providers showcase their most compelling app in a “super short, no fluff, 3-minute demo”. The winner is voted by the live audience – and I’ve got a record to maintain. SalesTrip won it at London’s World Tour last year. Find out whether I’ve got what it takes at 11.45 am in The Porter Tun Room at the event.
In all seriousness, participating in this kind of event is really important to us here at SalesTrip. It’s a great way to get real feedback on the product we’ve built and how it’s helping solve everyday business problems across an organisation. As a company, we talk a lot about the financial value of face-to-face communications and how employers have a responsibility to make the processes associated with this easy for their employees – but without compromising business growth. And it goes without saying how valuable live product feedback is to ultimately help us make life easier for our customers.
Lastly, I’m also delighted to have some of my team with me at the event this year. If you’re attending, we hope to see you there.