SalesTrip company overview

The people and passion for making business travel better that brought SalesTrip to life.


The story behind our story

People don’t want suppliers and systems to disrupt, they want them to help. So while our solution is ground-breaking, we avoid calling it disruptive. To us, making an impact means putting customers first, investing in an inclusive company culture and delivering a highly differentiated and incredibly useful product.

SalesTrip was born from this principle of helpfulness – helping frustrated travel managers who in turn were trying to help equally frustrated travellers. We have a lot of first-hand experience of outdated business travel and expense systems. Our founders knew there was a better way and they set out to find it.

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Our team reflects the global mindset and diversity we strive for

Diversity in tech isn’t about hiring people of different colours, races, religions, or genders. It’s about creating a workplace that celebrates and benefits from a diverse set of knowledge, skills, and life experiences. In a global, connected, digital world, business leaders and travellers have wide-ranging and challenging expectations of the technology that supports them.

Our team reflects the global mindset and diversity we champion. It’s what helps us develop the simplest solutions to the most complex business travel and expense challenges. But despite our differences, there are several things we share. Our common goals make us an observant, curious and well-balanced team with the desire and the power to make business travel better for all our users. And we’ve all personally dealt with spending significant time away on business. This only increases our empathy and enthusiasm for simplifying business travel.

Meet the team

We’re changing business travel, together

SalesTrip’s leaders have an unrivalled pedigree of success and innovation in the business travel and SaaS worlds. That proven experience fuels our ambition to simplify corporate travel and expenses for businesses and employees alike.

The team has over 60 years’ experience in the business travel industry, working with customers and partners globally to bring travel programmes to life for SMBs, mid-market organisations and some of the world’s biggest enterprises. We also benefit from the skills of some of the smartest Salesforce technologists in the sector.

Richard Salestrip
Richard Goodall

Richard is an established tech investor and board advisor who co-founded SalesTrip in 2017. He has more than 20 years’ experience of international leadership, strategy, sales and marketing in the technology and financial services markets.

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Manoj Ganapathy
Manoj Ganapathy
Founder & CEO

Manoj is the Founder & CEO of SalesTrip. Prior to SalesTrip he was the Founder & CTO of Invoice IT, which was acquired by SteelBrick, and subsequently by Salesforce in 2015. Invoice IT went on to become Salesforce Billing and is being used by customers worldwide.

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James Melville
VP Engineering

James is a Salesforce expert with 10 years of experience implementing CRM systems. He cut his teeth in Siebel consulting, but on discovering the power of Salesforce taught himself the technology and joined Tquila, the largest Salesforce consultancy in Europe (later acquired by Accenture).

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Eoin Salestrip
Eoin Landers
VP, Product

Eoin is VP of Product at SalesTrip, assuming responsibility for product strategy. He is a stalwart of the travel industry and has worked in almost every aspect of travel in his 20 year career.

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Kate Salestrip
Kate Fletcher
VP, Marketing

Kate is responsible for marketing at SalesTrip. She joined from FTSE listed Sage where she was responsible for demand generation and communications for their People product line across EMEA, North America and APAC.

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Contact Try SalesTrip